Thus, if at the end of your URLs you using tracking IDs or codes such as “website.com/page.html?id=00000″ (and likewise “website.com/page.html?id=00001″) you can tell Google Analytics not to include those variable ID parameters in reports. Then, when viewing Content reports, or anything else, you will only see “website.com/page.html” instead of every variation of that page that includes the unique tracking ID. Most of the time you will want to see how many page views (for example) for “website.com/page.html” instead of seeing each one show up individually (i.e. “website.com/page.html?id=00000″, “website.com/page.html?id=00001″, “website.com/page.html?id=00002″)

How do you do this?

1) In Google Analytics, select the Web site profile of the site in question;

2) Click ‘Analytics Settings‘ on the top left of the page;

2) Click ‘Edit‘ on the right side of the page for the site in question;

3) Click ‘Edit‘ on the top box titled ‘Main Website Profile Information‘;

4) Type in the variables you want excluded from the reports, separated by a comma, in the field for ‘Exclude URL Query Parameters‘;

5) Click Save Changes.

Voila! From that point forward that tracking variable added to a URL will no longer show as a unique page in your Content reports. All reports for dates up until then, however, will still be at the old settings.